The Super Bowl logo has undergone several design changes over the years, and the team behind the concept and graphic development can vary depending on the edition. Here’s an overview of how the process works:
Who designs the Super Bowl logo?
The National Football League (NFL)
The National Football League (NFL) has an internal marketing and design team that oversees the creation of the logos. They also hire specialized branding and design agencies to develop custom logos for each edition.
Before 2010
Before 2010, the Super Bowl logos were more diverse, often featuring regional themes and references to the host city. However, in 2010 (Super Bowl XLV), the NFL standardized the logo design with a central structure that prominently features the Vince Lombardi Trophy.
Post-2010
Post-2010, the designs followed a more consistent style, although recent editions have reintroduced some regional elements and variations.
Agencies involved in the past
Renowned agencies, such as Landor Associates (a branding powerhouse), have played a key role in the creative development process for the NFL. Additionally, the league collaborates with third-party design companies to handle graphic adaptations and promotional materials.
When to Use the Super Bowl Logo in PNG, SVG, and JPG Formats
PNG (Portable Network Graphics):
This format is perfect for digital use, such as websites, social media, and digital invitations. Thanks to its transparent background, the Super Bowl logo can be easily placed over different backgrounds while keeping a clean and professional look.
SVG (Scalable Vector Graphics):
For projects that require scalability, such as large banners, printed materials, or custom products, SVG is the go-to format. The Super Bowl logo in SVG maintains sharpness and high quality at any size without losing resolution.
JPG (Joint Photographic Experts Group):
Ideal for online materials where a transparent background isn’t needed, like promotional emails, presentations, or web pages. The Super Bowl logo in JPG can also be used for simple printed projects, as long as the image resolution is sufficient.
Each format serves a unique purpose, allowing the Super Bowl logo to be used flexibly while ensuring great visual quality.