Meet the Founder & Creative Director
Ronaldo Baker is a veteran Sports Branding Specialist with over 30 years of professional experience in the design industry. Based in Brazil and serving a global audience, Ronaldo’s expertise is backed by a solid academic foundation, including a degree in Design (UFSM) and postgraduate specializations in Marketing (FGV) and Branding (ESPM São Paulo).
As the founder of Baker Design, Ronaldo has dedicated his career to exploring the intersection of visual identity and fan culture. He is the original creator and author behind nfldesigns.com, a project that has now evolved into TopFootballDesigns.com—a premier destination for in-depth analysis of American football logos and equipment.
Beyond the gridiron, Ronaldo extends his passion for sports aesthetics to the court. He is also the founder of TopBasketballDesigns.com, where he applies the same professional rigor to analyze the branding and visual history of basketball.
By combining decades of hands-on experience with a critical eye for detail, Ronaldo highlights the graphic elements that make sports unique, helping fans and designers alike appreciate the strategy behind the symbols.